Where this came from

Before founding Tactical Beast, I spent over a decade working in senior communications roles inside some of the most technically complex briefs in the industry.

At Publitek, one of the leading B2B technology communications agencies in Europe, I worked as Corporate Communications Account Director on a portfolio that covered the full depth of the deep tech and semiconductor world. That meant building communications strategy for global names including Toshiba, onsemi, Nexperia and Harwin, companies whose products sit inside the devices, systems and industrial infrastructure that most people never think about but rely on every day. Getting those stories right required genuine fluency in the technology, not just in the communications. You cannot position a power management solution or a high-reliability connector without understanding what problem it solves and who actually cares.

One of the more visible pieces of work from that period was a campaign built around NXP's bag tagging technology, translating a genuinely complex piece of RFID innovation into a narrative that worked for trade media, enterprise buyers and the broader logistics and travel industry simultaneously. That kind of work, where the technology is sophisticated, the audience is sceptical and the commercial stakes are real, is where the thinking behind Tactical Beast was formed.

Alongside the semiconductor and deep tech work, I led communications for Kohler Power Systems across European markets. Kohler is a business with over a century of engineering heritage and a global reputation to protect. Working on communications for a brand of that standing sharpens your instinct for what credibility actually looks like and how quickly it can be undermined by imprecise or careless messaging.

Not all of the work during that period was commercial. I also had the opportunity to support Engineers Without Borders, an organisation that applies engineering and technical thinking to some of the world's most pressing development challenges. Working with a mission-driven organisation of that kind changes how you think about narrative. When the stakes are genuinely high and the audience is genuinely discerning, you learn quickly that clarity and honesty do more work than polish.

What the experience built

Across that decade, the consistent thread was translation. Taking what engineers, product teams and technical founders know to be true about what they have built, and finding the language that makes it land with the people who need to understand it.

Investors who are evaluating twenty opportunities and need to know within minutes whether yours is worth their time. Enterprise buyers who are cautious, well-informed and have heard every version of every pitch. Journalists who will not cover something unless the story is genuinely clear and the angle is genuinely interesting.

That is a different skill from general marketing. It requires sector knowledge, an ear for what is credible versus what is claimed, and a precise understanding of what different audiences actually need to hear at different stages of a business.

It is also a skill that most growth-stage tech companies do not have in-house, and cannot justify hiring for full-time at Seed or Series A. Which is where Tactical Beast comes in.

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